The Effect Of Gamification On Consumer Loyalty According To The Mediating Role Of Relationship Attitude To The Brand And Intention Of Conflict

Published in New Approaches in Management and Marketing

Authors: Milad Ghanbari,
Dr. Zohreh Dehdashti Shahrokh
Publication date: 21 December 2023

The Effect Of Gamification On Consumer Loyalty According To The Mediating Role Of Relationship Attitude To The Brand And Intention Of Conflict | Dr. Zohreh Dehdashti Shahrokh