Personal site
Professor · Business Management, Marketing
Department of Business Management · Faculty of Management and Accounting · Allameh Tabataba'i University
Professor of Business Management at Allameh Tabataba'i University, researching marketing, consumer behaviour and brand management.
Research
The themes my research has been built around.
Brand equity, brand identity and customer loyalty behaviour
Purchase decision processes, consumer attitudes and perception
Service quality, customer satisfaction and relationship marketing
Destination marketing, tourist experience and hotel marketing
Export development, global market entry and firm competitiveness
Influencer marketing, online retailing and digital engagement
Selected work
Titles I have authored and translated for teaching and research.
Dr. Zohreh Dehdashti Shahrokh, Manijeh Bahreynizadeh
A comprehensive, practice-oriented treatment of the six-stage marketing research process for graduate and doctoral study. Concepts are explained with tables, figures and Iranian and international examples, and internet-related topics appear throughout. Suitable both as a core marketing-research text and for courses on marketing data analysis.
Dr. Zohreh Dehdashti Shahrokh, Morteza Fayazi
Archive
The most recent articles I have published in scholarly journals.
2026
Journal article
Program and Development Research
Vahid Nasehifar, Dr. Zohreh Dehdashti Shahrokh, Kobra Bakhshizadeh Borj, Mohammad Reza Zarghami
2026
Journal article
Journal of Productivity Management
Mona Milani, Saeed Sehhat, Dr. Zohreh Dehdashti Shahrokh, Mahdi Yazdan Shenas
2026
Journal article
Iranian Journal of Management Sciences
Dr. Zohreh Dehdashti Shahrokh, Vahid Nasehifar, Kobra Bakhshizadeh Borj, Mahdi Bashirpour
2026
Journal article
Tourism and Hospitality Marketing Research
Monireh Haghighi Nasab, Dr. Zohreh Dehdashti Shahrokh, Seyedeh Niloofar Mousavi
2026
Journal article
Journal of Management Studies (Improvement and Transformation)
Mahdi Yazdan Shenas, Dr. Zohreh Dehdashti Shahrokh, Hamed Dehghanan, Behnaz Pani
Writing
Notes on marketing, research and teaching.
Research Notes1 min read
This site brings the publications, courses, and research notes together in one place. A short note on what will be published here.
Read more
Download the latest academic CV as a PDF.
Contact
For research collaboration, thesis supervision or speaking invitations.