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Dr. Zohreh Dehdashti Shahrokh

Journal article

1 September 2024

The Effect Of Digital Marketing On Purchase Intention Considering The Mediating Role Of Consumer Engagement And Brand Image And The Moderating Role Of Brand Equity

Published in Journal of Management and Business Solutions

Authors
  • Hassan Hassan Lou,
  • Dr. Zohreh Dehdashti Shahrokh
Publication date
1 September 2024
The Effect Of Digital Marketing On Purchase Intention Considering The Mediating Role Of Consumer Engagement And Brand Image And The Moderating Role Of Brand Equity | Dr. Zohreh Dehdashti Shahrokh