The Effect Of Decomposed Theory Of Planned Behavior On Consumer Purchase Behavior Of Luxury Brands

Published in Iranian journal of management sciences

Authors: Mahmoud Mohammadian Mahmoudi Tabar,
Dr. Zohreh Dehdashti Shahrokh,
Mahnaz Lari
Publication date: 31 August 2020

The Effect Of Decomposed Theory Of Planned Behavior On Consumer Purchase Behavior Of Luxury Brands | Dr. Zohreh Dehdashti Shahrokh