Prioritizing The Factors Influencing Pricing Strategies Formulation In Banking Service Consulting Firms Using McCarthy Model

Published in Kuwait Chapters of Arabian Journal of Business and Management Review

Authors: Asghar Rashnoudi,
Saeed Sehhat,
Dr. Zohreh Dehdashti Shahrokh
Publication date: 13 June 2014

Prioritizing The Factors Influencing Pricing Strategies Formulation In Banking Service Consulting Firms Using McCarthy Model | Dr. Zohreh Dehdashti Shahrokh