Mediator Role Of Customer Brand Engagement And Online Brand Experience On Brand Satisfaction And Brand Loyalty In Social Media

Published in Marketing Science and Technology Journal

Authors: Dr. Zohreh Dehdashti Shahrokh,
Mohammad Reza Mousavi,
Niloofar Mousavi
Publication date: 1 July 2023

Mediator Role Of Customer Brand Engagement And Online Brand Experience On Brand Satisfaction And Brand Loyalty In Social Media | Dr. Zohreh Dehdashti Shahrokh