Extraction Of A Network Of Mental Associations With Chinese Automotive Brands Using The Zaltmann Extraction Metaphor Technique (zimet)

Published in Journal of Consumer Studies

Authors: Dr. Zohreh Dehdashti Shahrokh,
Mahdi Bashirpour
Publication date: 9 April 2019

Extraction Of A Network Of Mental Associations With Chinese Automotive Brands Using The Zaltmann Extraction Metaphor Technique (zimet) | Dr. Zohreh Dehdashti Shahrokh