Examining The Concept Of Marketing Dynamic Capability Based On The Meta-synthesis Approach

Published in Advertising and sales management journal

Authors: Mahdi Ebrahimi,
Vahid Nournezhadvanoush,
Dr. Zohreh Dehdashti Shahrokh,
Vahid Khashei Varnamkhasti
Publication date: 22 December 2023

Examining The Concept Of Marketing Dynamic Capability Based On The Meta-synthesis Approach | Dr. Zohreh Dehdashti Shahrokh