Designing A Model Of Brand Co-creation Behavior With The Customer With Emphasis On Antecedents, Factors And Consequences

Published in Journal of Business Management

Authors: Dr. Zohreh Dehdashti Shahrokh,
Vahid Nasehifar,
Mohammad Saleh Torkestani,
Maliheh Eslami Panah
Publication date: 22 May 2022

Designing A Model Of Brand Co-creation Behavior With The Customer With Emphasis On Antecedents, Factors And Consequences | Dr. Zohreh Dehdashti Shahrokh