Designing A Brand Co-creation Behavior Model With The Customer With An Emphasis On Antecedents, Factors And Futures

Published in Journal of Business Management Perspective

Authors: Dr. Zohreh Dehdashti Shahrokh,
Vahid Nasehifar,
Mohammad Saleh Torkestani,
Maliheh Eslami Panah
Publication date: 20 June 2022

Designing A Brand Co-creation Behavior Model With The Customer With An Emphasis On Antecedents, Factors And Futures | Dr. Zohreh Dehdashti Shahrokh