Analyzing The Relationship Between Customer Equity Drivers And Purchase Intention Case Study: Ones Of Iranian Banks In Tehran

Published in International Journal of Scientific Management and Development

Authors: Dr. Zohreh Dehdashti Shahrokh,
Nabi allah Dehghan,
Samaneh Nematizad
Publication date: 1 January 2014

Analyzing The Relationship Between Customer Equity Drivers And Purchase Intention Case Study: Ones Of Iranian Banks In Tehran | Dr. Zohreh Dehdashti Shahrokh